1% FOR THE PLANET

Not Just Colour is deeply invested in safeguarding our planet and its people, for that reason, we annually give back 1% of all our profit to the Environmental Justice Foundation. A non-profit working to “secure a world where natural habitats and environments can sustain, and be sustained by, the communities that depend upon them”.

The Environmental Justice Foundation believes that environmental security is a basic human right, and so do we. Their campaigns run across five key areas: oceans, wildlife and biodiversity, climate, forests, and cotton. Along with supporting ecosystem recovery and protection, the Environmental Justice Foundation also strongly believes in the power of filmmaking and photography for positive change. Their activist training program provides budding activists with the knowledge and skills in the latest video technologies in order to amplify their voices. If you would like to learn more about their specific programs, please visit their website.